Understanding Business

Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that:

Improves Student Performance―Understanding Business puts students at the center. It’s the only learning program available on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook.

Enhances your Teaching―The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources in accordance with YOUR suggestions and course needs. This is the only writer-team available on the market that carefully review every resource to make sure cohesion.

Accessible to All―This learning program has moved toward tighter compliance with the Internet Content Accessibility Guidelines, and provides students the opportunity to be told irrespective of learning style or disability. What’s more, it earner a perfect score of 100 points imaginable by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components.