Understanding Business by Nickels, McHugh, and McHugh has been the #1 textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an writer team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and naturally students – to drive the decisions we make about the text itself and the ancillary package. Through focal point groups, symposia, in addition to extensive reviewing of both text and key ancillaries, we have now heard the stories of more than 600 professors and their insights and experiences are evident on each page of the revision and in each supplement. As teachers of the course and users of their own materials, the writer team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to the usage of dynamic pedagogy that puts students in touch with these days’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way in which.
Understanding Business, 10th Edition