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The Goal: A Process of Ongoing Improvement

30th Anniversary Edition

Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking right through the world. This is a book to recommend to your friends in industry – even to your bosses – but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to check out give a boost to performance. His factory is swiftly heading for disaster. So is his marriage. He has ninety days to save his plant – or it is going to be closed by corporate HQ, with hundreds of job losses. It takes a possibility meeting with a professor from student days – Jonah – to assist him break out of conventional ways of thinking to see what must be done. The story of Alex’s fight to save his plant is more than compulsive reading. It comprises a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.

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