The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success


The 30 Day MBA in Marketing
gives the reader guidance on many essential topics: buyer behavior, business plan, services, advertising and promotion, distribution, pricing, managing the selling organization, and preparing a marketing plan. There are also appendices of promoting information resources and a personal development plan. Each and every chapter has real-life case examples and an illustration of the way marketing concepts apply to business decision-making. The creator provides detailed information on the way to find and analyze market data on any business or market. There are self-assessment tests on the end of Each and every section plus a final exam paper, allowing the reader to receive a grade and “graduate.”

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