Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief within the need for reform in The united states’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to conventional institutions, and administrators and faculty are too steadily unwilling or unable to modify.

An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to provide an explanation for the forces at work on universities and the flaws within the academic business model. In the long run, he argues that computer models that draw on data from college transaction systems can lend a hand both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways.

Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can fortify education, research, and affordability by keeping a close eye on both academic values and the base line.

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