Navigation (Web Works)

Navigation is fundamental to the Web’s dynamic, and more so than ever. With the explosive growth of e-commerce and escalating competition for audiences, how vistors interact with a website online, and how well they find their way around, constitutes a critical aspect of the design mission. Because websites provide few of the graphical and textual clues that users have come to take without any consideration in existing printed information, designers want to learn new navigation strategies and in some cases unlearn old ones. Sites that reward visitors with ease-of-use and instant gratification will succeed. Sites that frustrate users and send them will fail. New rules and new solutions are urgently needed.

WebWorks: Navigation features some 35 projects by most of the leading interactive agencies around the world, in addition to by Web design studios large and small. These cases studies were selected because they best exemplify the recent creative thinking about navigation on the Web. Both designers and people in Web business will get pleasure from these accounts.

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