Marketing Management (14th Edition)

Stay at the state of the art with the gold same old text that reflects the contemporary in marketing theory and practice.

Marketing Management is the gold same old marketing text because its content and organization consistently reflect the contemporary changes in as of late’s marketing theory and practice.

Remaining true to its gold-same old status, the fourteenth edition includes an overhaul of latest subject material and up to date information, and now’s to be had with mymarketinglab–Pearson’s online tutorial and assessment platform.