The advancement industry has experienced tremendous growth in breadth and depth over the previous couple of decades. Driving this growth is the chief advancement officer; then again, as a slightly new position on most college and university campuses, little is formally known about the role and the individuals who fill it. In Making the Case for Leadership, Jon Derek Croteau and Zachary A. Smith provide insightful and intimate details of ten of essentially the most high performing and successful CAOs in the industry: their career paths, leadership philosophies, and other necessary leadership variables. Additionally, the book presents the authors’ Advancement Leadership Competency Model, in line with the result of the interviews and rigorous data analysis. Croteau and Smith delve further into the advancement place of job and its history, have an effect on, and potential than any book—or research—ever has. They conclude this momentous undertaking with the lessons learned and implications for the future related to the next generation of advancement leaders and future leadership development and training programs.