In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the have a look at of philanthropy and fundraising and use it on the sphere of upper education. Covering issues of accelerating importance to institutions―including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders―this book helps readers apply theory to the practice of advancement in post-secondary education.
- Coverage of historical and theoretical underpinnings and insights from related literature and research.
- Discussion of recent donor populations including women, communities of color, the LGBTQ population, students, and young alumni.
- On-the-ground case studies bring theories into focal point by creating a bridge to revel in and action.
- Practical implications for the design of fundraising campaigns and strategies.
- Guiding questions that encourage students to think beyond the present literature and practice.
This textbook bridges research, theory, and practice to assist higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.