The most productive-selling Fundamentals of Corporate Finance (FCF) has three basic themes which can be the central focal point of the book:
1) An emphasis on intuition―the authors separate and give an explanation for the principles at work on a common sense, intuitive level before launching into any specifics.
2) A unified valuation approach―net present value (NPV) is treated as the basic concept underlying corporate finance.
3) A managerial focal point―the authors emphasize the role of the financial manager as decision maker, and so they stress the need for managerial input and judgment.
The Eleventh Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader. McGraw-Hill’s adaptive learning component, LearnSmart, provides assignable modules that lend a hand students master chapter core concepts and come to class more prepared. As well as, resources within Connect lend a hand students solve financial problems and apply what they’ve learned. Ross Fundamentals’ intuitive approach, managerial focal point, and strong end-of-chapter content combine with an entire digital method to lend a hand your students achieve higher outcomes within the course.