FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they’re going to wish to succeed in today’s competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. As well as, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is stuffed with state-of-the-art content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, in addition to suggestions on how to manage a business in the course of economic ups and downs. An abundance of study aids also is to be had within the text and on the student companion web site that can assist you achieve success in the course and in today’s competitive business world.
Foundations of Business