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Exploring Typography

Showcasing the recent in absolute best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the various uses of type in visual communications. Coverage begins with a history of type and a survey of ways type is assessed before advancing to the physical components of letters and the principles of legibility, readability, and magnificence. The text surveys the creative use of emphasis, designing effective layouts, the use of grids, and developing original type styles. Examining up to date challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. More “Designer at Work” boxes and new “Designer Processes and “Typography for Social Change” features provide insight into professional designers’ work and processes. With a big new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life.

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