The market leading undergraduate investments textbook, Essentials of Investments, 9e by Bodie, Kane, and Marcus, emphasizes asset allocation whilst presenting the sensible applications of investment theory. The authors have eliminated pointless mathematical detail and pay attention to the intuition and insights so that you can be useful to practitioners all the way through their careers as new ideas and challenges emerge from the financial marketplace. The Ninth Edition includes increased attention to changes in market structure and trading technology, whilst continuing to be organized around one basic theme – that security markets are nearly efficient.
Connect is the one integrated learning system that empowers students by often adapting to deliver precisely what they want, when they want it, and how they want it, in order that your class time is more engaging and effective.
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