In photographs and anecdotes, the book tells TI’s history of innovation in products and technologies, including the development of the first commercial silicon transistors, the first integrated circuits, and the first electronic hand-held calculators. Nowadays, this Fortune 500 company is at the leading edge of digital signal processing and analog technologies—the semiconductor engines of the Web age. TIers are currently working on solutions for large global markets such as wireless and broadband get admission to, and for various emerging markets such as digital projection systems and digital audio.
The seventy-five vignettes making up this history paint a picture of TI and its people, providing a window into a corporate culture that fosters the creativity and mental toughness to compete on the earth semiconductor market. The stories, as well as, show TI’s staunch sense of fiscal responsibility, civic mindedness, and high ethical standards in its business practices.