Master the 3 C’s of Head-Turning Design!
Cover your basics with the book that covers the whole lot from typography and color to layout and business issues! Jim Krause, writer of the preferred Index series, guides you through the understanding and practice of the three elements each successful visual design will have to have:
Components: Discover ways to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.
Composition: Practice combining the components of a design in a visually appealing way by the use of the principles of placement, grouping, alignment, waft and spacing to create a pleasing, cohesive design.
Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way so as to wow your clients each time.
Whether you are a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.