Contemporary Marketing

Recent Marketing by Boone & Kurtz has proven to be the premier principles of marketing text and package for the reason that first edition. With every edition, this absolute best selling writer team builds and improves upon past innovations, creating essentially the most technologically advanced, student friendly, instructor supported text to be had. The twelfth edition continues to give you the such a lot current and up-to-date content by including essentially the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and a lot more.

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